The program aims at giving participants an up-to-date and penetrating insight into shipping economics and modern management theories and their application in the maritime sector. The program adopts a holistic view of shipping, integrating commercial, technological and financial aspects as well as maritime law, supply chain management, and leadership challenges.
Seminars are run at CBS in Copenhagen and in Hamburg (ship design) and London (finance).
Participants come from many countries (classes can represent up to 25 nations) and represent ship owners, ship operators, logistics providers, financial institutions, insurance companies, shipbuilding and ship repair enterprises, brokers, maritime law firms, transport consultants, classification societies, maritime administrations, ports, and ship equipment producers.
The program consists of eight one-week modules plus a final integrating strategy project (thesis):
Module 1: Shipping as a business and a market
This module provides an introduction to shipping economics and combines an historical introduction to shipping with discussions of current issues shaping the future of the maritime industry.
Module 2: Supply chain management
This model encompasses the main principles of logistics and supply chain management and the potential implications for those engaged in international operations.
Module 3: International economics and market analysis
This module has two main parts. The first introduces formal economic models simulating the behavior of shipping markets, centred on basic microeconomic theory. The second part introduces theories of international trade and macro-economic issues such as business cycles and currency markets. A main focus will be on understanding the globalization process.
Module 4: Ship design and the maritime legal framework
This module consists of two main parts. The first seeks to present the role of ship design as a response to perceived or estimated market needs.
The second part of this module gives a brief introduction to maritime law, with particular emphasis on issues relevant for a shipping manager such as charter parties, claims handling, liabilities, limitation, salvage, etc.
Module 5: Operations management and information technology
This module focuses on operations management and IT in the maritime, transportation and logistics industries.
Module 6: Investment analysis, risk management and finance
This module presents the basic theory and practical applications of methods of investment analysis (capital budgeting), and some basic principles of financial accounting and performance measurements.
Module 7: Organization and international marketing
This module has two main parts. The first focuses on knowledge creation, storage and utilization processes in rganizations, specialization in organizational structures, and how structures can be coordinated by formal and informal coordination mechanisms.
The second part of the module focuses on international marketing, with an emphasis on marketing strategies for service providers.
Module 8: Managing strategy and change
This final module introduces theories of company strategy, discussing the strategy process, the main characteristics of global strategies, implementation of strategies, networks, strategic alliances and intellectual capital.